Lavandaña: Lavender Artisans, Authentic and Rural

Lavandaña is a company producing perfumes, cosmetics, and other products made from lavender oil, through which Mercedes de Loro and María Teresa Bermejo are achieving success. They are doing so in Huete, in the Alcarria Conquense region, where they cultivate and process this aromatic plant. Today, they continue to innovate in techniques and products while strengthening their business through both an online platform and a physical store in Brihuega, the largest showcase for lavender in Spain. The idea originated from the lease of a lavender field. With no prior experience, they began cultivating it and learning independently. The positive results and favorable market conditions have allowed them to open a store in Brihuega, a hub for aromatic tourism. Their goal is to be independent and produce in an artisanal and sustainable way, while still embracing technological advancements.